18 Beauty Finds That Are Basically the Equivalent of a Perfect Pair of Jeans

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(Image credit: @rosiehw)

Quick question—you know that deeply satisfying feeling of finding the perfect pair of jeans after hours, days, weeks, months, maybe even years of searching? The kind of feeling that warrants spontaneously buying 11 pairs and throwing an entire rent payment at the sales associate just to ensure you never have to live another day of your life without this magic pair of clothing?

The same phenomenon can occur when you find the perfect foundation, nail color, lipstick shade, or lengthening mascara. In fact, it's kind of similar to what my fashion editor co-worker Bobby Schuessler said here. Sometimes there are certain outfits (or in our case, beauty products) you just whisper yes to. So we thought we'd celebrate those cult-classic beauty finds that might not actually save your life but kind of feel like they could if they were simply accessorized with a superhero cape.

Keep reading to see which beauty products in this super-saturated industry are so deeply satisfying they're basically the equivalent of finding the perfect pair of jeans but, you know, for your face or hair. 

Makeup

The Lip

The Foundation

The Pore-Eraser

The Mascara

The Nail Polish

The Brow

Skincare

The Retinol

The HA Serum

The Vitamin C

The Lip Filler

The New Augustinus Bader Product

The Eye Lift

Hair

The Hair Dryer

The Bottled Haircut

The Repair

The Compliment Insurance

The Tangle Buster

The Texture Master

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.