"Your Brows Look Amazing" Is All You'll Hear After Using These 10 Brow Gels

I'm a beauty editor, so my makeup kit is filled to the brim with brow products of all sizes, shapes, and formulas. There's a time and place for each of them, but if I'm being honest, I have a favorite, and that's brow gel. It's the one brow product I use almost every single day and often without any other pencils and pomades to go with it. There's simply nothing else that can define, volumize, and shape my arches in a single swipe.

As I've gotten older and taken a more natural approach to my daily makeup look, I've come to love brow gel even more. After all, full and fluffy brows are the key to looking polished—whether I'm wearing only concealer and lip balm that day or a full face of makeup. Because of this, I have over 15 brow gels lying around (yes, I counted), and I've tested way more than that. I'm guessing over 75. I feel somewhat qualified to share the best ones based on my own experience, word-of-mouth recommendations from other beauty editors, and internet reviews. Keep scrolling to see them all!

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(Image credit: @kaitlyn_mclintock)

What to Look for in a Brow Gel

With so many brow gels out there, choosing the right one relies heavily on your brow goals. Do you want volume? Choose one with fibers that will attach to your natural hairs and plump any sparse areas. Do you want definition? Choose one that's tinted to deposit color. Do you want the laminated look? Choose one that has more of a waxy texture to keep your brow hairs locked in place all day long. Below, see the best product picks across all of these categories and more. 

Best Overall Brow Gel: Glossier Boy Brow Volumizing Eyebrow Gel-Pomade

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(Image credit: @kaitlyn_mclintock)

Associate beauty editor Kaitlyn McLintock wearing Glossier. 

Best Drugstore: Essence Make Me Brow

Best Hold: Refy Brow Sculpt Shape and Hold Gel With Lamination Effect

Best Defining: Iconic London Liquid Brow Silk Max Hold Gel

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(Image credit: @kaitlyn_mclintock)

Associate beauty editor Kaitlyn McLintock wearing Iconic London.

Best Volumizing: Merit Brow 1980 Volumizing Eyebrow Pomade Gel

Best Hydrating/Growth-Boosting: Ami Colé Ultra-Flex Clear Eyebrow Shaping Gel

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(Image credit: @kaitlyn_mclintock)

Associate beauty editor Kaitlyn McLintock wearing Ami Colé.

Best Brown: Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel

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(Image credit: @kaitlyn_mclintock)

Associate beauty editor Kaitlyn McLintock wearing Kosas.

Best Black: Anastasia Beverly Hills Tinted Brow Gel in Espresso and Granite

Best Red: Hourglass Arch Brow Volumizing Fiber Gel in Auburn

Best Gray: Benefit Gimme Brow+ Tinted Volumizing Eyebrow Gel in Cool Grey 

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.