These Are the Best Basics and Trendy Items on Amazon, Period

best-basics-and-trends-amazon-291604-1613095210104-image

(Image credit: The Style Stalker)

Shopping on Amazon requires a certain skill, especially if your goal is to locate the best-looking basics and trends on the site. As someone who spends way too much time scrolling through the endless amounts of products on there, I can tell you with confidence that when I select an item to appear in a shopping story for all of you, I have a reason or two why beyond the fact that it "looks" good. Some of the items you're about to see are favorites amongst our Who What Wear shoppers, and some are here because of previous trend research I used to filter my shopping selection. The result? Items that are shopper and editor-approved. 

Today, you're receiving a shopping roundup that features the best basics and trends currently available on Amazon. While normally we like to focus on one at a time, today, I thought it best to highlight both in order to give you a well-rounded shopping experience. Including some of my favorite Amazon brands, trendy products I've found via Tiktok, and the kinds of basics you probably need to replace, there's sure to be a little something for everyone in this comprehensive Amazon shopping story, period. 

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.