I Just Scrolled Through 9318 Dresses on ASOS—These Are My 25 Favorites

As someone whose closet is 75% dresses, I’m a committed dress devotee. For me, they’re one of the hardest-working items in my closet that I can wear year-round (just add layers) and that will solve every dressing dilemma. I absolutely love a good frock that is versatile enough to take me from morning meetings to evening margaritas with ease.

I’m always excited to share my favorite dress finds for every budget, and there are certainly a few brands and retailers that are my go-to for chic frocks—Topshop, Faithfull the Brand, Rixo, Reformation to name a few. ASOS also happens to be at the top of the list when it comes to finding a beautiful dress for all occasions. However, if you’re scarce on time, ASOS presents a challenge since the massive retailer carries endless brands and styles, and that can get overwhelming for the best of us. Luckily, I searched the site high and low (and scrolled through 9318 dresses, to be exact—someone's gotta do it!) to bring you 25 of the best dresses that are worth buying this season and a handful that will take you into the fall. For work, the weekend, vacation, and beyond, scroll below for the best dresses on ASOS right now.

Floral Fancies

Work-Perfect

Weekend-Ready

Day-to-Night

Vacation Time

Up next, the most popular dresses of the summer

Judith Jones
Senior Fashion Market Editor

Judith is the senior fashion market editor at Who What Wear and has worked in fashion for nearly a decade. Judith started on the Shop Who What Wear team, creating content and managing a team of merchandisers for the Who What Wear shopping app. She later crossed over to the editorial team, where she shares the coolest, most desirable fashion market finds and brands in her shopping-focused stories and social takeovers. She has become one of the top affiliate earners during her six plus years at Who What Wear. Before working in fashion, Judith was a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) and shared her passion for travel and food. She studied at the prestigious London Academy of Dramatic Arts as well as Stella Adler Studio of Acting in New York. She later studied fashion merchandising and design, which laid the foundation for her career in fashion.


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