10 Beloved Makeup Products That Live Up to the Hype

One of our favorite pockets of the internet is the review section of Amazon beauty products. It can be a ruthless and brutally honest space, but truthfully, that's the kind of feedback that's most helpful when selecting beauty products online without the ability to give them a test-drive IRL first. This is especially true for makeup, which is so personal to any given individual. It's one thing when a makeup product has thousands of rave reviews, but when it's got close to five stars and is selling fast to boot? That's how you know you've got a winner on your hands. 

So how do you locate these makeup unicorns among the hundreds of thousands of products available on Amazon? Lucky for us, the mega-retailer does most of the heavy lifting by staying very transparent about its best-selling products across all categories and aggregating them into ever-evolving, ranked lists. Genius! Spoiler alert: The top-makeup ranking currently consists of lots of mascara.

Interested in checking out what else is on the leaderboard? Keep scrolling to get a download on the best Amazon makeup currently selling like hotcakes along with a snapshot of the reviews to support their internet fame. Then, check out even more buzzy Amazon makeup products to help you select the perfect option for yourself.

#10. Maybelline SyperStay Matte Ink Liquid Lipstick

More highly rated liquid lipsticks:

#9. Maybelline Fit Me Matte + Poreless Foundation

More highly rated matte foundations:

#8. L'Oréal Voluminous Original Mascara

More highly rated volumizing mascaras:

#7. L'Oréal Lash Paradise Mascara

More highly rated waterproof mascaras:

#6. Maybelline Lash Sensational Washable Mascara

More highly rated washable mascaras:

#5. Nyx Professional Makeup Mechanical Eyeliner Pencil

More highly rated eyeliner pencils:

#4. Maybelline Total Temptation Eyebrow Definer Pencil

More highly rated eyebrow definers:

#3. Maybelline Instant Age Rewind Multi-Use Concealer

More highly rated concealers:

#2. Maybelline Lash Sensational Sky High Mascara

More highly rated lengthening mascaras:

#1. Essense Lash Princess False Lash Effect Mascara

More highly rated lifting mascaras:

Associate Beauty Editor

Courtney Higgs is a Cancer sun, Libra rising beauty enthusiast with about six years of experience in the editorial space. She was previously Who What Wear's associate beauty editor after spending many years working on the West Coast edit team at InStyle Magazine. She graduated from California State University, Northridge, with a BA in communication studies and pivoted to editorial after spending her college years working in the legal field. Her beauty philosophy is simple: She believes there are no wrong answers and that discovering our favorite beauty products and rituals is a journey, not a sprint. When she's not geeking out over products, she can be found adventuring around L.A. with her fiancé; watching reality TV with their French bulldog, Bernie Mac; or relating way too hard to astrology memes.