25 Beauty Products I Never Think Twice About Recommending to My Friends

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(Image credit: @court_higgs)

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.

Sharing beauty product recommendations is my love language. It's only fitting that my career now involves doing it full-time because, for as long as I can remember, buying, testing, and offering unsolicited reviews of everything from lip gloss to nail polish has been a favorite pastime of mine. Don't ask me which retinol is best or if that spendy face oil is worth the price tag unless you have time for a full-blown TED Talk. Seriously—I'm passionate about beauty and connecting people with the products and practices that might best serve their goals and lifestyles.

Naturally, I've become the person many of my friends come to when considering new beauty purchases. If I haven't tried it for myself, there's a good chance I've already done a deep-dive into the online reviews to see what's what. But there are some tried-and-true products that I can now recommend without even thinking because they're just that good. Keep scrolling to check out which items made the cut.

Makeup

Skin

Body

Nails

Hair

Associate Beauty Editor

Courtney Higgs is a Cancer sun, Libra rising beauty enthusiast with about six years of experience in the editorial space. She was previously Who What Wear's associate beauty editor after spending many years working on the West Coast edit team at InStyle Magazine. She graduated from California State University, Northridge, with a BA in communication studies and pivoted to editorial after spending her college years working in the legal field. Her beauty philosophy is simple: She believes there are no wrong answers and that discovering our favorite beauty products and rituals is a journey, not a sprint. When she's not geeking out over products, she can be found adventuring around L.A. with her fiancé; watching reality TV with their French bulldog, Bernie Mac; or relating way too hard to astrology memes.