If You're Not Yet Wearing This Canadian Label, You Will Be By Summer

Amanda Bardas

Have you meet Beaufille? If you’re reading Who What Wear Australia, chances are you’re familiar, but not 100 percent up to speed. We’ve been enamoured with the Canadian label’s minimal-meets-off-beat aesthetic for the past few seasons, and off the back of a few major accolades over the last few years (from the likes of CFDA and Swarovski), we’re predicting the label is about to hit the mainstream.

The label just presented its Spring 2018 collection at New York Fashion Week, and if you haven’t already spotted this red dress all over your Instagram feed, have you even been on Instagram?

So what do you need to know about Beaufille? The label was launched in 2013 by sisters Chloé and Parris Gordon, and describes itself as the combination of masculine/feminine, hard vs. soft.

Chloe Hill of Cool Pretty Cool and our INF / Network is on the ground at New York Fashion Week and caught up with the sisters backstage for a quick Q&A.

Keep scrolling for a peek at what goes on backstage, and to find out more about the Spring 2018 collection.

Inspired? Shop Beaufille's current collection.

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