Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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I'm an Editor Who's Hard to Impress—9 New Pieces That Get a Yes From Me
A perfectionist's edit.
By Maxine Eggenberger
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At the Risk of Looking "Cheap", Our Editors Won’t Be Wearing These 5 Trends Anytime Soon
Plus the ones they're wearing instead.
By Maxine Eggenberger
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8 Timeless and Elegant Outfit Formulas French Women Will Rely on This Year
Chic looks in 3, 2, 1.
By Maxine Eggenberger
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These 6 Colours Are the Key to an Expensive-Looking Spring Wardrobe
The ones really worth investing in.
By Maxine Eggenberger
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People Always Compliment My Outfit When I Wear This Entry-Level Designer Item
Spoiler: It's not a bag.
By Maxine Eggenberger
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The Stats Don't Lie—These Are the 10 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger
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Cowboy Boots Can Be Tricky to Style—7 Cool Outfits That Make It So Easy
Do-si-do into spring.
By Maxine Eggenberger
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I'm in a Committed Relationship With Flat Shoes—6 Trends I'm Eyeing for Summer
Let's hear it for comfort!
By Maxine Eggenberger
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30 High-Street Bridesmaid Dresses I'd Genuinely Love to Wear
So pretty.
By Maxine Eggenberger
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The Pretty Dress Trend Fashion People Reach for When They Want to Look Chic and Classy
So fancy.
By Maxine Eggenberger
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10 Simple Outfits Fashion People Will Wear With Their Favourite Jeans This Season
Combinations to copy and paste.
By Maxine Eggenberger
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11 Classy Trouser Outfits That’ll Earn You So Many Compliments, It’ll Get Awkward
Your week in outfits, sorted.
By Maxine Eggenberger
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I Check Zara Every Day—15 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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9 Easy Dress-and-Trainer Outfits Fashion People Swear By In Spring
Our new favourite two-part outfit.
By Maxine Eggenberger
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20 Sustainability-Championing Brands Our Editors Really Rate
Take note.
By Maxine Eggenberger
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The 15 Affordable Handbag Brands Our Editors Always Recommend
Easier on your bank balance.
By Maxine Eggenberger
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7 Anti-Trend Outfits People in London, Paris and Stockholm Are Wearing Right Now
Timeless looks for every occasion.
By Maxine Eggenberger
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M&S Has Just Created the Perfect White Summer Dress—4 Ways I'm Wearing It Now
The dress of 2024 has arrived.
By Maxine Eggenberger
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It's True—These Are the 7 Best Shoes to Wear With Wide-Leg Jeans
I spent hours researching the subject.
By Maxine Eggenberger
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It's Officially White-Blouse-and-Jeans Season—I'm Into These Pairings
The perfect combination.
By Maxine Eggenberger
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White Trainers Will Never Be Out, But These 6 Trending Colours Are Officially In
There's life beyond white plimsoles.
By Maxine Eggenberger
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I’m Going for Casual Elegance—10 Low-Key Yet Classy Outfits I'm Copying
Genuinely easy pairings.
By Maxine Eggenberger
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Not All Dresses and Jackets Go Together, But These 5 Timeless Combinations Work
We've made it easy for you.
By Maxine Eggenberger
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9 Graceful Celebrity Skirt Outfits That Are Making Me Forget All About My Jeans
This is how you do it.
By Maxine Eggenberger
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People in Paris Are Currently Wearing These Ultra-Elegant and Timeless Spring Trends
There are 10 in total, and each is chicer than the last.
By Maxine Eggenberger