Erin Jahns
Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.
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I Wore a Different Perfume Every Day for a Month—These 12 Earned Me Compliments
Oh, and they all had one thing in common.
By Erin Jahns
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Beauty Download: Kristen Stewart
Every hair and makeup detail from our cover shoot.
By Erin Jahns
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Out of Over 130 Different Chanel Perfumes, These Are the 5 I Rank the Highest
Guaranteed compliments.
By Erin Jahns
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I'm Impatient—Here Are 30 "Hot Girl Spring" Beauty Picks I'd Buy Now, Not Later
Why wait until summer?
By Erin Jahns
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Meet the 46 Products That Blew All Others Out of the Water for Us in February
Friend to friend, you'll regret not clicking.
By Erin Jahns
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These 13 Affordable Foundations Are Just as Good as Their Expensive Counterparts
As ranked by the experts.
By Erin Jahns
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The Holy-Grail Product My 73-Year-Old Mum Uses to Make Her Look 20 Years Younger
I'm obsessed with it too.
By Erin Jahns
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FYI: These Are the Only 9 Sunscreens Dermatologists Recommend for Sensitive Skin
Your sunburn wants you to read this.
By Erin Jahns
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7 Iconic Eyeliners and the 7 Affordable Dupes You'll Love Even More
We pinky-swear.
By Erin Jahns
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11 Nontoxic Self-Tanners That Deliver Glowier Results Than the Actual Sun
But actually.
By Erin Jahns
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My Mom Is 45 Years Older Than Me, and We Both Love This Affordable Skincare Line
She's not a regular mom. She's a cool mom.
By Erin Jahns
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This "Weird" Makeup Product Is the Industry's Best-Kept Secret for Stunning Eyes
It's taking over.
By Erin Jahns
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According to Experts, These Are *the* Shampoos to Use If You Have Dandruff
Knowledge is power.
By Erin Jahns
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It's Official: These Coveted Perfumes Prove Rose Has Outgrown Its Grandma Label
The furthest thing from outdated.
By Erin Jahns
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
By Erin Jahns
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The 7 Most-Wanted Face Creams and Their Less Expensive Drugstore Dupes
So good.
By Erin Jahns
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I'm a Beauty Director on a Budget—How I Shop the Best Skincare Sale of the Year
You don't want to sleep on this one.
By Erin Jahns
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I'm Picky, But I've Repurchased These On-Sale Beauty Gems 5 Times and Counting
Here are the products I can't get enough of.
By Erin Jahns
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Celebrity Makeup Artists Always Use These 9 Blushes on Clients With Darker Skin
Plus, all of their best game-changing blush tips.
By Erin Jahns
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77 Tubes Later, We're Declaring These 10 Mascaras the Best We've Ever Used
Click here for the top mascara in every category.
By Erin Jahns
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15 Drugstore Foundations Makeup Artists and Beauty Editors Obsess Over
They're just as good as their more expensive counterparts.
By Erin Jahns
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Tweezers Can Make or Break Your Brow Routine—These 10 Eclipse All Others
Trust us.
By Erin Jahns
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This Is the Best-Selling Mascara on Amazon, and It's Only $5
You've probably never heard of it.
By Erin Jahns
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I Exclusively Use These 13 Gel Nail Polish Brands For Salon-Level Manis at Home
Save your money.
By Erin Jahns
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Going Red Changed My Brain Chemistry—Why It's the Best Thing I've Ever Done
Plus, essential tips straight from my colorist.
By Erin Jahns