Will This New Australian Label Be Our Next National Obsession?
We spotted a new Australian label hitting the spring racing circuit this week, and we're already surprised it's already gaining traction on Instagram. The label in question, Atoir, is set to hit stores in January 2018 and while you can’t shop it yet, we have proof the label is going to be big. Why? Well for starters, Anna Heinrich, Nadia Bartel, and Nadia Fairfax have already stepped out in the label at Melbourne Cup and Oaks Day. And founder of the label, Cynthia Farchione isn’t new to the fashion world—in fact, she was the former creative director and head designer of Asilio, boasting over 14 years of experience.
With the likes of both the Nadia’s (Bartel and Fairfax) wearing the pieces this week, the brand has been able to gain some exposure and momentum. “Social media has been crucial to the launch of Atoir, the response we had by celebrities and influencers was truly overwhelming and it’s let our brand grow organically and authentically which is what we’ve always aimed for” Lisa Radatti, sales director of Atoir mentioned over a phone call.
We’re excited to see how Atoir grows and develops over the coming months, and we're already getting for it to land at David Jones early next year.
Keep scrolling to see our favourite looks from Atoir.
Want to shop similar cocktail dresses? Click here to shop Australian designers on Net-a-Porter.