When you shop Anine Bing's timelessly cool clothing, you can expect to find classic pieces with a bit of a rock 'n' roll edge. This same stylish aesthetic is now available for little ones thanks to the brand's latest collection, Bing Kids, which offers rocker-inspired tees and fun prints, all while keeping comfort and practicality in mind. "I searched but couldn't find a kids' clothing line that was stylish, comfortable, and easy to mix and match, and most importantly, unisex… so I created it myself," explains Anine Bing, founder of the Los Angeles–based brand.
Bing is a mom herself, and the line is inspired by the kids in her own life, especially her two children, Bianca and Benjamin, who she calls her muses. "I'm a mom who shops for and dresses two kids, so I've learned what they like and need. They need no-fuss, easy pieces they can play around and have fun in, or they just won't wear them," she says. However, comfort doesn't mean you have to skimp on style. "As a mom who loves fashion, I also want them to have options that are cool—not cartoonish or cheesy, not too girly or boyish. Versatile, unisex pieces that can be mixed and matched was my goal."