Anine Bing Just Launched the Coolest Kids' Clothing Line We've Ever Seen


Courtesy of Anine Bing

When you shop Anine Bing's timelessly cool clothing, you can expect to find classic pieces with a bit of a rock 'n' roll edge. This same stylish aesthetic is now available for little ones thanks to the brand's latest collection, Bing Kids, which offers rocker-inspired tees and fun prints, all while keeping comfort and practicality in mind. "I searched but couldn't find a kids' clothing line that was stylish, comfortable, and easy to mix and match, and most importantly, unisex… so I created it myself," explains Anine Bing, founder of the Los Angeles–based brand.

Bing is a mom herself, and the line is inspired by the kids in her own life, especially her two children, Bianca and Benjamin, who she calls her muses. "I'm a mom who shops for and dresses two kids, so I've learned what they like and need. They need no-fuss, easy pieces they can play around and have fun in, or they just won't wear them," she says. However, comfort doesn't mean you have to skimp on style. "As a mom who loves fashion, I also want them to have options that are cool—not cartoonish or cheesy, not too girly or boyish. Versatile, unisex pieces that can be mixed and matched was my goal."

Shop the entire collection below and keep an eye out for Bing's favorite piece: the mini leather jacket.