The Best Fashion Gems I Discovered During My Prime Day Scrolling Frenzy
Sponsor Content Created With Amazon
Prime Day starts on October 13, and while it's not an actual holiday, it might as well be. For years, I've used it as a day to score major discounts on appliances, gadgets, and other random things I've needed, but this year, I'm using the day to shop for what I love most: fall fashion. The site is exploding with so many gems—think chic denim, soft cardigans, sporty activewear, and trendy coats—that my shopping cart is actually overflowing. Want to see all my finds you'll want to scoop up before the sale ends on October 14? Without further ado, and in no particular order, keep scrolling for my favorite pieces I'm shopping from Amazon's epic event.
Up next: BTW, Amazon Is an Actual Treasure Trove for These 4 Key Fall Pieces
Anneliese Henderson is a Los Angeles–based senior editor on the branded content team at Who What Wear where she covers the latest in fashion, beauty, and lifestyle. When she’s not writing about her favorite trends, you can find her reading a book by the beach or spending money on overpriced smoothies at Erewhon.
-
Zendaya's Cute Tory Burch Tennis Skirt Is Shockingly Still in Stock—Ready, Go
I smell a sellout.
By Eliza Huber
-
J.Crew Is Having an Epic Linen Sale—These 17 Pieces Need to Come Home With Me
Summer prep starts now.
By Allyson Payer
-
Zara Didn't Tell Anyone About This Sneaky Sale, But I Still Found the Best Items
From mesh flats to elevated basics.
By Eliza Huber
-
Bring on the Compliments—30 Dresses That Are on Sale and Ready to Turn Heads
So many gems, so little time.
By Jennifer Camp Forbes
-
I'm a Luxury Fashion Director—These Are the Only Designer Buys That Matter for Summer
From Miu Miu to Alaïa.
By Anna LaPlaca
-
Madewell, J.Crew, and Banana Republic Are Hosting Big-Deal Sales RN—Do Your Worst
And do it fast.
By Eliza Huber
-
The Only 35 Swimsuits You Need to Know About in 2024
From bikinis to maillots.
By Eliza Huber
-
I'm Manifesting a Rich-Looking, Minimalistic Closet—25 Perfect Sale Picks From COS
Almost every pick is now under $100.
By Jennifer Camp Forbes