Sort Out Your Summer Instagram Aesthetic With This New Australian Label
How many European summers have you wasted, scrolling enviously through your Instagram feed, rather than doing something about it? Probably too many to count. Creative Australian duo, Alexandra Heard and Heleena Trahanas, are here to bring a slice of European summer to our shores, with the launch of their new lifestyle brand Alex and Trahanas.
Born as a passion project, the brand will release fashion (like this perfect first capsule of classic linen dresses) and entertainment pieces (like these ceramic plates) sporadically, as they travel the globe sourcing unique fabrics and lifestyle pieces.
Does this feel like the summer you've always wanted? Alexandra and Heleena explain "these pieces, like many to come, are designed to be enjoyed over an aperitivo with good friends."
Consider us sold.
Keep scrolling to peep the brand's first campaign, then shop it online.