Attention, Please: These 6 Fast-Fashion Stores Carry Stunning Wedding Dresses

While fast-fashion retailers like H&M or ASOS may not necessarily be the first place you had in mind to purchase your dream gown from, the latest stunning bridal collections cropping up at these affordable stores just might convince you otherwise. There is a rise in the variety of silhouettes, fabrics, and great-quality frocks on the market right now to suit every type of bride these days, and most importantly, they come with comfortable price tags—undoubtedly a huge financial weight lifted off the shoulders of brides-to-be already confronted with the astronomically high costs of planning a wedding.

There is zero shame attached to spending less on your wedding dress, and with the fast-fashion picks we found below, we can wholly confirm that affordable can be incredibly chic! (Moreover, sometimes, it’s just nice to try on a dress in the comfort of your own home—with your own shoes, accessories, and time to sit, prance, and dance around alone!)

So whether you’re having a city hall wedding, a lavish elegant affair, or something more laid-back, we’re sharing the very best wedding dresses we found at some of our favorite fast-fashion retailers. (And don't sweat it. Most of these have free returns.)

H&M

ASOS

Reformation

French Connection

Bhldn

Revolve

Up next, the biggest wedding dress trends of 2019, according to a bridal expert.

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.