We're Predicting Big Things for This New Brand (EmRata Is a Fan)

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(Image credit: Splash News)

Some of the best creations are born out of necessity—at least that was the case with Cinque, a fashion label specializing in elegant robe coats. The brand’s signature style was dreamed up on a trip abroad when its founder noticed there was an item missing from her wardrobe. “I was traveling in Paris and realized I needed to create the perfect piece in my wardrobe that held from day to night,” recalls Grace Fuller, founder of Cinque and jewelry editor at W magazine. “I made a few robe coats for myself and then launched my business.”

And celebrities like Emily Ratajkowski and Martha Hunt have caught on to the luxe robes. A scroll through the brand’s Instagram shows celebs and fashion insiders wearing the fur-trimmed styles as well as photos from The Met that served as points of inspiration. Worn with everything from jeans and a T-shirt to fancier heels, the robes stand up to Fuller’s initial aim of crafting the perfect day-to-night pieces, combining confident style with effortlessness. Ahead, shop pieces from the collection.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.