How This Luxury Brand Will Stay Relevant Over the Next Decade

Amanda Stavropoulos

The incredibly intricate and spectacular avant-garde designs of label Viktor & Rolf are on display in Australia for the first time at the National Gallery of Victoria. The designers behind the iconic fragrance Flowerbomb Eau de Toilette 50ml ($130), Viktor Horsting and Rolf Snoeren, worked closely with the gallery to launch the exhibition—keeping in line with their strict brand vision.

The designers are known for creating ‘wearable art’—everyone remembers the brands’ famous ‘NO’ coat, and exquisite cut-out dress that seemed to float on its model. The exhibition, Viktor & Rolf: Fashion Artists, features 40 of the Dutch design duo’s most show-stopping creations, alongside a video gallery of runway footage.

To celebrate the exhibition, we sat down with the designers to find out what inspires them, and their views on the future of fashion. Keep scrolling to find out, and peep a snapshot of the exhibition.

Shop Viktor & Rolf online and then buy tickets to the exhibition in Melbourne.

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