Guess Which Shoe Doubled Valentino's Sales?
You’re sure to have seen these blogger favourite shoes on your Instagram feed, but believe it or not, the Valentino Rockstud shoe has actually doubled the brand’s sales since its introduction in 2010. According to a recent interview with Valentino creative directors Maria Grazia Chiuri and Pierpaolo Piccioli, the edgy yet ladylike style still sells out today. So much so that the Rockstud shoe is now considered an iconic accessory.
“When we started, we were obsessed—and are also obsessed now—to create a style,” Chiuri explains. “We never think to do something only for one season. We want to speak a language that speaks about style, and that becomes timeless. Our inspiration is to create something that you want to have with you for your life, forever. I think that if you are a designer, this is what you really want. Rockstud, camouflage—everything we’re doing is because we want to create a world, elements that you recognise as the Valentino style.”
Keep scrolling to shop our favourite pairs of Rockstud shoes!