Could This Fast-Fashion Retailer Become Bigger Than Zara?

Adrianna Barrionuevo

Internationally successful clothing retailer Uniqlo, known for its "simple made better" approach and "LifeWear" offerings, is betting it can compete with the trend-driven Zara. While both brands offer stylish wardrobe pieces at accessible prices to shoppers worldwide, they're entirely different far beyond aesthetic.

According to Bloomberg, at the opening of Uniqlo's new design and delivery center in Toyko, Fast Retailing Co. owner Tadashi Yanai revealed plans to shorten the company's design-to-delivery process to 13 days to be on par with the Spanish fashion brand. The company behind Zara, Inditex SA, happens to be the largest clothing retailer in the world, but with production speed ramping up, the Japanese brand is betting that getting the latest fashion into stores, including custom-made products, will allow them to compete in the fast-fashion space aggressively. Yanai notes that Uniqlo, known for sticking to wardrobe basics like T-shirts, jeans, and sweaters, will continue to make shopping easy and fuss-free. "We will sell products that are rooted in people's day-to-day lives, and we do so based on what we hear from customers," he says. Only time will tell if "LifeWear" will become the new fast-fashion trend, but one thing's for sure: Don't be surprised if you find yourself shopping at Uniqlo more often than not.

Keep scrolling to shop one of our favourite Uniqlo pieces.

Which wardrobe staples do you shop for at Uniqlo? Tell us in the comments.

Opening Image: Uniqlo

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