Hailey Baldwin Is Going to Make This Australian Label Blow Up
Australian label The Daily Edited shows no signs of slowing down. Earlier this year we reported on the label’s opening of its first permanent retail space within David Jones Sydney (Elizabeth Street store), and since then, has gone on to open multiple stores around the country. But that’s not all. Today, the label announced its latest collaboration (following on from its success partnership with local beauty Lara Worthington) with Hollywood royalty, Hailey Baldwin. The exclusive collaboration with the model and It-girl sees the brand officially go truly global.
Baldwin has created a leather backpack, passport holder, and clutch, in a neutral grey with pink trimming, all customisable with bespoke monogramming (keeping in line with the brands' signature special touch). Not only was the It-girl involved in the entire design process, selecting leather, colour-palette, and hardware, but she also fronts the global campaign.
Since its launch in 2011 by co-founders (and corporate lawyers) Alyce Tran and Tania Liu, The Daily Edited has experienced tremendous growth, and we’re sure that this latest collaboration, dubbed #theHAILEYedited, will help propel the label even further.
Prepare to see everyone you know scramble to snap up one of Hailey’s backpacks—our favourite pick from the collection. Keep scrolling to peep the campaign and collection.