Natural Beauty
Learn more about Natural Beauty with the experts and editors at Who What Wear.
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Skin Tints Are Trending on TikTok—IMO, This One Outshines Them All
It goes more than skin deep.
By Emma Walsh
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I Tried Glossier's All-Natural Deodorant That Defies Nature
A new favorite of mine.
By Maya Thomas
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15 Amazing-Smelling Products That Will Make You Wonder Why You've Used Any Other
There's more than one reason we're obsessed with this ingredient.
By Maya Thomas
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From Goddess Braids to Knotless Braids—These 15 Products Are My Best-Kept Secret
Your hair deserves it.
By Maya Thomas
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These 5 Common Moisturizer Ingredients Are Toxic—Here's What to Buy Instead
Toxic skincare is so yesterday.
By Courtney Higgs
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14 Brands to Shop If You Want to Reduce Your Carbon Footprint
Currently in our carts…
By Stephanie Limiti
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55 Brands That Are Defining a New Era in Sustainable Beauty
No greenwashing here.
By Jasmine Fox-Suliaman
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Dr. Shereene Idriss Gives Us the Brutal Truth About Skincare Myths
The famous #PillowTalkDerm gives us her inside scoop.
By Marie Lodi
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Do These 3 Helpful Things If You're Making the Switch to a Natural Deodorant
Plus, some shopping tips.
By Sarah Yang
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The 5 Toxic Products I Tossed From My Makeup Bag and What I Replaced Them With
Hard pass.
By Courtney Higgs
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I've Been a Beauty Editor for 5 Years—These Natural Makeup Brands Are It
Time to detox your makeup drawer.
By Jenna Igneri
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Consider This Your Guidebook for Black Hair
Your natural-hair journey made easy.
By Jeisen-Simone Tucker
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Alana Haim Is Ready for Her Close-Up, Mr. Anderson
The seasoned musician shines in her big-screen debut.
By Drew Elovitz
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Run, Don't Walk: 21 of the Best Nontoxic Beauty Products Are Temporarily Cheap
Three beauty editors share their shopping recs.
By Erin Jahns
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These Collagen Supplements Deliver Plumper, Better-Looking Skin
These are our six favorites.
By Kaitlyn McLintock
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A 54-Year-Old Shares 9 Beauty Products That Make Her Look 10 Years Younger
Um, we need everything.
By Erin Jahns
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This Clean-Beauty Line Is Going to Be Big—Here's a Password to Shop Pre-Launch
Meet Merit, our co-founder Katherine Power's new minimalist makeup brand.
By Kat Collings
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Can Collagen Supplements Really Give You Better Skin? Experts Sound Off
They're not just a fad.
By Erin Jahns
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#LifeLessons: Gregg Renfrew on What It Takes to Be an Entrepreneur
Wise words from Beautycounter's CEO and founder.
By Virginia Yapp
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Naomi Watts Gets Candid on Nontoxic Beauty and "Riding the Wave" of Aging
Welcome to Unfiltered.
By Erin Jahns
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16 Must-Try Hair Formulas If You're Converting to a Natural Beauty Routine
The best-selling products sorted by category.
By Erin Jahns
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I'm 45, and These Beauty Products Make My Skin Glow Like Crazy
This former model tells all.
By Courtney Higgs
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We Tested the New Nontoxic Foundation That Rivals Giorgio Armani Luminous Silk
We kid you not.
By Erin Jahns
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I've Done Countless Hours of Skincare Research, And These Products Actually Work
Beauty founders dish.
By Jasmine Fox-Suliaman
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Experts Say These Clean-Beauty Picks Are as Good as (or Better Than) Regular
Here are their exact shopping lists.
By Erin Jahns
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9 Essential Tips to Ensure Your Natural Skincare Routine Is Actually Effective
I asked derms, facialists, and brand founders.
By Erin Jahns
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We Have Curly Hair—Here Are the 23 Holy-Grail Products We Swear By for Styling
Your new favorites await.
By Jasmine Fox-Suliaman
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Meet the Hairstylists Redefining Natural Hair in Hollywood
Tracee Ellis Ross’s hairstylist included!
By Jasmine Fox-Suliaman
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I'm Cleaning Up My Beauty Routine—These 18 Nontoxic Products Are Actually Legit
They're worth it.
By Caitlin Burnett
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I've Tried Every Goop Beauty Product, But I'm Most Obsessed With These 10
Because everyone wants to know.
By Erin Jahns