Yes, a Swedish Brand Should Be on Your Radar for Paris Fashion Week
What does everyone look forward to seeing during Paris Fashion Week? All the coolest and most prestigious French labels, of course. But this season, there's a new twist: Swedish fashion is invading the week and giving your favourite Parisian brand a run for their money. The Association of Swedish Fashion Brands is kicking off its Swedish Fashion Now: Paris Edition initiative, where a handful of brands will be showcasing new collections during PFW.
One of the brands to keep your eye on specifically? House of Dagmar. When we asked the brand's co-founders—sisters Karin Söderlind, Sofia Wallenstam, and Kristina Tjäder—about what they want people in Paris to know about Swedish fashion, they clarified a misconception: "The fashion scene in Sweden has become a lot more diverse," they told Who What Wear. "Swedish fashion is usually known to be minimalistic with clean silhouettes, but lately through a lot of young designers popping up, as well as more established brands, they are becoming a bit more daring and testing new limits."
The brand, which specialises in "sustainable and progressive collections with an emphasis on knits," will be showcasing its S/S 18 collection during Swedish Fashion Now, which takes place from Wednesday, September 27, to Sunday, October 10. Learn all the need-to-know info at the initiative's website.
Scroll down to preview House of Dagmar's S/S 18 collection being presented during Paris Fashion Week.