Career Code: Meet the Woman Who Overhauled Activewear in Australia

Amanda Stavropoulos

In honour of Hillary Kerr and Katherine Power’s new book, The Career Code: Must-Know Rules for a Strategic, Stylish, and Self-Made Career ($22), we’re kicking off an interview series featuring 17 questions (in honour of the book’s 17 chapters) about the work lives of the most inspirational female leaders in the fashion industry. So far, we’ve tapped Pip EdwardsRebecca MinkoffSally SingerRachel Zoe, and more. Up next? Julie Stevanja.

Are you wearing leggings and sneakers right now, but not heading to the gym? Chances are you owe it all to Julie Stevanja, founder and CEO of Stylerunner—the world’s first online store specifically for activewear. Since 2012, when the site launched, it has amassed almost half a million social followers, and stocks an impressive list of leading brands like Adidas by Stella McCartney, Camilla and Marc, and Alo Yoga.

No one can deny the impact activewear has had on the fashion industry over the past few years; we’re spending more and more time in our gym gear, and we think it’s all down to Stylerunner. The website made activewear cool when (from memory) it was all neon and fluro and only fit for the gym. Stylerunner came along with a curated mix of elevated separates, and brands we actually wanted to wear in and out of the gym. Suddenly, working out actually became fun.

But—Julie is more than just Stylerunner. She’s an entrepreneur, a go-getter, a thinker. She’s constantly pushing the brand forward, and working with her team to drum up what’s next—which is why we had to know more. Read on to discover how Julie stays motivated, what she wore to her first job interview, and more.

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