Expert Opinion: This Is the Next Big Sneaker Trend
If you already consider yourself the proud owner of a pair of Stan Smiths or Air Force 1s, congratulations—you're ahead of the trends. "I think it's time to retire the idea that women's colorways have to be pink, purple, or have glitter on them. That hasn't been true for a while, and 2018 should fully put it to bed," says Joe La Puma, Complex's VP of content strategy and host of the video series Sneaker Shopping, via email.
Instead, La Puma tells us that unisex styles are on the rise. Sneaker shoes and trends are no longer reserved for one sex or the other, and sleek throwback styles in particular tend to work universally. "I think this year saw a lot of women wearing Air Force 1s and Air Max 97s, and really gravitating to these classic silhouette," he says. "It was a mix of new collaborations and the classic colorways of those models that really moved the needle."
Also on the rise in 2018 will be celebrity-backed collaborations. "Bella Hadid had a Nike Cortez campaign, Selena Gomez signed to Puma, and Kendall Jenner recently signed with Adidas," notes La Puma. "I expect to see a lot of energy behind these big celebrity-centric partnerships across multiple brands." So if you're looking ahead to the New Year, consider opting for styles that may have originally designed for men but look just as good on women.
Shop a few styles—both classic and modern—that we think fit the bill.