This Online Store Has Been a French Girl Secret—Until Now
Get used to hearing more about Sézane in the near future. According to Business of Fashion's new in-depth interview with the founder, the e-commerce site—which touts itself as being France's very first online-only fashion brand—is setting its sights on international dominance.
Even though the brand started offering shipping internationally last year and has collaborated with Madewell, Sézane has still remained a French girl secret—in fact, 80% of sales come from France alone, per BoF. But that's about to change.
The article outlines the site's ambitious expansion plans: "Sézane is currently looking for a location to launch a [brick-and-mortar shop] in London this year, with a New York store to follow in 2017," BoF writes. "Further collaborations are also on the cards—one with Parisian department store Le Bon Marché in September, and another in March with Holiday, a high-end biannual magazine and e-commerce store by creative design studio Atelier Franck Durand." We can't wait to see what else Sézane has up its sleeve—we'll be here waiting to click "add to cart."
Scroll down to shop our favourite picks at Sézane, and read the full interview over at Business of Fashion!