Is It Selfish to Keep This French Line's Restock a Secret?

Aemilia Madden
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Rouje

Warning: as I'm writing this, there's a good possibility that the items below are slowly ticking out of stock. Jeanne Damas's Rouje has amassed such a cult following, that fans (including myself) sign up for newsletter alerts announcing restocks. Additionally, pay a visit to any resale site, and you'll see the brand's romantic dresses and cool tops selling for more than their original prices. We have one word for all of this: obsession.

So, with all that in mind, we wanted to let you in on a secret: These French-girl staples are back, but not for long. So, if you're ready to treat yourself to a little something for summer, this might be the perfect occasion. Now, you'll just need to find a pair of espadrilles and maybe a beret (bonus points for a baguette and cheese), and you can achieve that certain je ne sais quoi that keeps us refreshing Rouje's new arrivals page. Check out a few of our favourite pieces still in stock below—happy shopping!

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