The #1 Trend to Invest in Now, According to Rihanna

Whenever our style game is in need of a little sprucing, we know we can always count on our girl RiRi to have our backs. With her confident and bold style, Rihanna never fails to show us that, in the words of Iris Apfel, "More is more and less is a bore." This season, the fashion icon is making it very known (at least seven times over) that oversize puffer jackets are the trend of all trends to be seen in this winter. 

As winter has now well and truly arrived, this jacket is an answer to your prayers, as you can finally feel warm while looking fashion-forward. Whether you're going down the street for a cup of coffee or want to add an unexpected element to a more formal look, puffer jackets ensure an eye-catching look no matter what. And it's a trend that is really catching on, as according to Lyst, the world's biggest online fashion site, searches for puffer coats increased by 280% in October, even though it wasn't especially cold for the time of year. 

Since designers and fast-fashion retailers alike are churning out amazing versions of this trend, we decided to shop out our favourites across the board for you here. 

Keep reading to see all the times Rihanna stepped out in a puffer jacket and shop the trend for yourself…

the-1-trend-to-invest-in-now-according-to-rihanna-2065119

(Image credit: Splash News)

the-1-trend-to-invest-in-now-according-to-rihanna-2065125

(Image credit: Splash News)

the-1-trend-to-invest-in-now-according-to-rihanna-2065124

(Image credit: Splash News)

the-1-trend-to-invest-in-now-according-to-rihanna-2065123

(Image credit: Splash News)

the-1-trend-to-invest-in-now-according-to-rihanna-2065122

(Image credit: Splash News)

the-1-trend-to-invest-in-now-according-to-rihanna-2065121

(Image credit: Splash News)

the-1-trend-to-invest-in-now-according-to-rihanna-2065120

(Image credit: AKMGSI)

Shop the trend:

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.