This Controversial Denim Trend Will Replace Skinny Jeans

Aemilia Madden


The Short:

  • With the rise of repurposed vintage jeans, rigid styles are gaining momentum.
  • The 100% denim designs are stiff (read: not as comfortable as stretchy skinnies) but have a certain caché.
  • Rigid styles have an especially high sell-through rate at major retailers.

The Long:

Hide your skinny jeans: There's a new dominating denim trend in town. After years of holding the spot of the favourite child, there's a new style on the rise (or the re-rise, depending on how you look at it). Rigid denim is back to challenge your skinny jeans' sacred status. The 100% cotton styles have seen a major rise in popularity, with a sell rate of over 80%, according to The Wall Street Journal.

We've seen brands like Re/Done and Vetements reworking the high-rise styles of the '80s and '90s, but major denim brands are also creating new takes on the stiff style. And while skinny jeans will always win in the comfort department, rigid jeans offer a certain cool-factor that It girls are craving right now (just scan your favourite fashion Instagram accounts, and you'll see what we mean)

Read on to shop a few of our favourite rigid jeans now.

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