The 5 Fastest-Selling Items From Reformation's Holiday Collection
The good news: Cult-favorite brand Reformation recently released its new holiday collection. The bad news: Several pieces already have waiting lists, including an amazing velvet jumpsuit and a beautiful pink silk dress. We can definitely see why these items are so coveted—they're perfect for holiday parties but stylish year-round.
Aside from the pretty pieces, the brand's accompanying holiday campaign is definitely worth checking out too. "Reformation is a female-founded company on a mission of making choices every day that are smarter for the environment," the brand explained on Instagram. "So for our new Holiday Collection, we decided to highlight some of the leading ladies who wear Ref and make a big impact in the world in their own way. In industries notorious for under-representing the ladies, these women are amazingly successful, certified badasses." We couldn't agree more.
Scroll down to see Reformation's new holiday campaign and the collection's fastest-selling items.
Next up, this It girl's diamond-encrusted bridesmaid dress is going viral.
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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