It's Official: Fashion Girls Can't Get Enough of This "Intimidating" Colour

Lauren Eggertsen

This past fashion week, there was one hue we couldn't help but notice, not only because of its inherent vibrancy but also because it's not a colour you often see people wear. The colour (in case you hadn't already guessed) is red—bright, bright red. The colour has been psychologically proven to inspire passion and confidence in the workplace, and fashion girls are taking its magical powers to the next level by wearing it to the office and beyond.

Since it's a shade that commands attention, the colour can often come off as intimidating, and sometimes, you might not be up for that. However, the fashion community has taken a stand to prove that women everywhere should try this rich colour. Whether you choose to carry a simple red bag, wear red ankle boots, or step out in a full-on red look, this trend is one that can transform your outfit. In case you are still weary, the plethora of gorgeous street style images and our shopping roundup ahead will convince you.

Keep scrolling to see the colour in action, and shop our favourite red pieces.

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