Take a Closer Look at This Cool T-Shirt Brand We Discovered on Instagram

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(Image credit: @pscbrand)

We’ve said it before and we’ll say it again: Instagram is the best place to find cool, new brands. The wonderful thing is, while it used to take huge budgets for smaller, independent designers to reach an international audience, social media makes it possible for us to catch news about cool brands before they’ve made it big—even from overseas.

Something we’ve been eyeing a lot lately? The super-cool t-shirts from the London-based brand PSC. With its minimalist-chic look and sometimes snarky sayings, these tees seem like the perfect addition to any “cool girl” closet. We can just imagine how great they’d look with vintage jeans and leather jacket. Subtly edgy, definitely stylish: just the way we like it. According to PSC’s website, Cara Delevingne is fan, so that proves it: this is the model-off-duty tee you’ve been searching for.

Keep scrolling to see some of the best Instagram posts from @pscbrand and shop our favourites below:

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Shop PSC below: 

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