Everything You Need to Know About Pip Edwards’ New Label

Amanda Stavropoulos

Pip Edwards is a veteran in the Australian fashion industry. The creative director has worked for some of our most iconic brands—Ksubi, Sass & Bide and General Pants Co. and her influence is everywhere. From her trademark hair to her enviable denim collection, there’s a strong chance you’ve inadvertently styled something a certain way or worn something she’s played a part in behind the scenes.  

Today marks a new chapter in her story—the launch of active wear label P.E Nation with co-founder Claire Tregoning. And trust us when we say it’s good. Very, very good.

Keep scrolling to read our interview with Edwards, and discover how it came to be, what’s next and why her closet is bursting at the seams.

Shop more pieces from the collection.

Shot exclusively for Stylerunner

Photographer: Vanessa Natoli

Makeup Artist: Stefanie Pratico

Will you be buying the collection? Let us know what you think!

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