7 New Brands You're About to See Everywhere
As we've mentioned before, for a fashion brand (and these days, beauty, lifestyle, and more) nothing says you’ve made it quite like the approval and endorsement of everyone’s favourite e-tailer, Net-a-Porter. Why? Because being sold on the predominately luxury means not only that every fashionable shopper on the planet is about to be exposed to your line, but also that you’ll be side by side in cyberspace with some of the most valuable and covetable brands in existence. Now, if that’s not good PR, nothing is.
So recently, when we noticed more than a few new brands on the site's roster, we thought it be fitting to put them on your radar, before their pieces all sell out and everyone else is wearing them. While you may recognise a few of them already—such as Brother Vellies and Sandy Liang, which are already a hit amongst in-the-know fashion girls—prepare to look at them in a whole new light, as they’re about to catapult to superstar status.
Scroll through to see and shop these and the rest of the brands we’re projecting are about to seriously blow up!
Already a favourite amongst editors and street style stars, Regina Pyo's re-imagined staples are a must-have for anyone looking to stand out from the pack.
Hillier Bartley, the brainchild of British designers Luella Bartley and Katie Hillier brings a rock-inspired glamour to everyday pieces such as sweaters and dresses.
Aurora James's Brother Vellies needs little introduction to fashion lovers, but it's safe to say that their Net-a-Porter debut is about to take the cult label from under-the-radar to a household name.
Not for the timid, Carmen March's structural pieces were made for you to stand out in.
Craftsmanship is the key to Mercedes Castillo's architecture-inspired eponymous line, which we're betting will be everywhere in no time.
A.W.A.K.E. (an acronym for All Wonderful Adventures Kindle Enthusiasm) is a London-based brand that who's statement pieces truly are fit for adventure and definitely garner enthusiasm.