These Are the Australian Labels You'll Be Wearing in 2017
For such a small population, Australia has so many incredible designers, with more and more popping up each year. Last year, we predicted new labels Sir The Label, Matin, and Double Trouble (among others) would be the top emerging brands to watch, and we have to admit, we have been seeing these newcomers everywhere.
Fashion is very different today to how it was, say, 20 years ago. The power of an Instagram account can help catapult a brand into the public eye much quicker than more traditional methods, like editorial coverage or celebrity endorsement.
The brands you're about to discover below are not on our list of emerging labels because they're 'big' on Instagram. It's because each brand offers something unique—whether that's a new vibe, affordable price point, or something exciting we haven't seen before.
Keep scrolling to discover seven Australian labels that are sure to blow up in 2017.