You Need to Know About These 5 New Brands on Net-a-Porter
For a fashion brand, nothing says “you’ve made it” quite like the approval and endorsement of everyone’s favourite e-tailer, Net-a-Porter. Not only because being sold on Net-a-Porter means every fashionable person on the planet is about to be exposed to your line, but also, it puts you cyber-side-by-side with the likes of Prada, Gucci, Balenciaga, Balmain and more. Now, if that’s not an ego boost, what is?
So, recently when we noticed more than a few new brands on NAP’s fall roster, we thought it be fitting to put them on your radar, before their pieces are all sold out. While you may recognise a few of them already, such as Magda Butyrum who we profiled in March and Ganni, which is already a blogger hit, prepare to look at them in a whole new light, as they’re about to catapult to superstar status.
Scroll through to see and shop these and the rest of the brands we’re projecting are only going to get bigger!
While her Nina Bag is still too exclusive to get our hands on, her arrival on Net-a-Porter means we're one step closer to owning one of Gabriela Hearst standout pieces.
With his brand Off-White, Virgil Abloh (who just happens to be Kanye West's creative director) is reimagining everything we thought we knew about streetwear.
Off-White Patchwork Velvet-Paneled Mid-Rise Straight-Leg Jeans ($1224)
These are the coolest jeans we've seen in a while.
Launched this year by street style stars Giorgia Tordini and Gilda Ambrosio, new brand Attico has already mastered the ability to give cool-girls exactly what they want, plus, the things they never knew they needed.
Attico Peggy One-Shoulder Lace-Paneled Silk Crepe de Chine Dress ($1595)
Dark florals done right.
Denmark-based Ganni is already a hit with It-girls and bloggers, but judging by the looks of their latest collection, they're about to reach new heights.
Already a street-style hit, Magda Butrym's arrival on Net-a-Porter means her reach is only growing (just as we suspected).