These 2 Fashion Brands Have the Best Reputation, Data Says

Adrianna Barrionuevo

Reputation Institute's annual rankings are in, and two major fashion brands are part of the top 10, one of them earning the number one spot. According to Business Insider, the Reputation Institute collects over 240,000 ratings from 15 countries to compare how reputable a company is based on seven factors: products and services, innovation, workplace, governance, citizenship, leadership, and performance.

Topping the 2017 list is Swiss watch brand Rolex, but rounding out the most reputable companies in the world is none other than athleisure favourite Adidas, coming in at number 10. It's easy to see why the German sports brand earned its high ranking: It beat earning expectations, reporting a net income of over $1 billion, and was the fashion world's darling in 2016. Adidas was named the "most relevant" athleisure brand of 2016, is reissuing a plethora of throwback styles It girls are clamoring over—celebs included—and is even partnering up with fashion heavyweight Alexander Wang for the second time. Yeah, we'd say Adidas is pretty reputable. What do you think?

Shop the latest Adidas collection.

Which fashion brand do you think is the most reputable and why? Share your thoughts in the comments.

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