The One Gift-Buying Mistake Everyone Makes, According to Science

Erin Fitzpatrick

Whether you're a total newbie or a seasoned gift buyer, everyone could use a few holiday shopping pointers now and then. If you're in that camp, you've come to the right place. The Washington Post reported on a new study published in a psychological science journal that explains how we're approaching gift buying all wrong.

"A new paper that reviews decades of research on gift giving suggests one common mistake people make is thinking too much about how recipients will react to their gift initially, rather than how it might benefit them in the long run," the Washington Post explains. 

In other words, gift buyers are tempted to buy entertaining items that elicit a fun response and ignore more practical gifts. The study's main takeaway? You'd be better off buying a usable gift than an exciting one. Now that you're armed with science-backed advice, it's time to get shopping! 

To ensure you don't make this mistake, scroll down to shop our favourite practical gifts everyone on your list will appreciate!

Are you guilty of this mistake? Tell us your gift buying strategy in the comments below!

Opening Image: Splash News

Want more fashion trends? Follow us on Pinterest.

Add a Comment

More Stories
1