5 Surprising Things Only a Designer Would Know About NYFW
With New York Fashion Week right around the corner, we thought you might want to hear the inside scoop straight from an expert. Earlier this year, we caught up with Lubov Azria for some behind-the-scenes insight. Azria, the chief creative officer of BCBG Max Azria Group, is responsible for developing and maintaining the vision behind the brands BCBG Max Azria and Hervé Léger.
The accomplished designer and creative leader shared details on everything from model casting to what it’s like minutes before the show starts. Plus, she explains “fashion week’s version of a touchdown.” Hint: There are shoes involved. Although the brand isn’t showing this year at NYFW, the top-secret info is truly fascinating and informative for any fashion lover.
Scroll down for fashion week information with Lubov Azria!
“Casting the show is an integral part of bringing the collection to life, [and it’s about] so much more than a pretty face. I think of it as casting actors with the right look and personality to bring the narrative of the season to life. Each season, I see up to 300 models, and I cast about 20 for the show.”
“Backstage is always a Cinderella story, and [it involves] finding the right shoe for the right girl. No matter how intricate the garment or the styling, it always comes down to the shoes. Questions include Do we have enough? Do they still fit? (Yes, a model’s foot size changes after a few grueling days of fashion week.) And my personal favourite [is] fashion week’s version of a touchdown, the shoe pass.”
“Lights, camera, action, CUE MUSIC. The soundtrack to the show is the final piece of magic that brings the collection to life. I spend hours listening to music to find the perfect track. To this day, when I hear a song used for runway, I am instantly transported to the collection that walked.”
What would you ask Azria if you had the chance? Sound off in the comments below. And if you’re looking to update your wardrobe, be sure to check out BCBG’s best sellers.
Opening Image: Frazer Harrison/Getty Images for NYFW: The Shows