The Chic, Affordable Brand You Already Shop (but Don't Know It)
If you've stepped foot in a Loft lately, then it's possible you're already shopping the stylish brand we're about to introduce you to. Lou & Grey, which is available to shop at Loft but also has seven of its own stores in the U.S., is our new favourite comfortable-chic line—and the price point makes it even better, as most items come in under $100.
Led by design director Ardith Singh, the brand specialises in denim and denim-inspired knitwear, all of which looks ready to wear out at night but in reality is supremely comfortable. We fell in love with it after we travelled to Chicago to celebrate the grand opening of the brand's seventh store and tried the clothing for ourselves.
Keep scrolling to see (and shop) some of our favourite Lou & Grey picks, and shop the rest of the S/S 2015 collection here!