Kylie Jenner Just Debuted the New Puma Sneakers You'll Be Coveting
Kylie Jenner and Puma are back at it again. Her first campaign with the brand, which debuted back in March, introduced us to the new Puma Fierce Trainers. Her second campaign mixed things up and featured an old-school style that first launched in the '60s: the Puma Suede Classic Sneakers ($65). Now, Jenner's latest campaign highlights an updated version of the Puma Fierce style from her original ad. The updated iterations feature lace detailing on the sides as well as a 3D pattern imprinted at the tip of the shoes.
In a statement, Puma offered insider info about the revamped style. "It's inspired by dance movements and designed for rigorous training: a lightweight construction, supportive high collar, and full length flex groove for stronger moves." The brand has released Jenner's campaign images to give you a preview of the sneakers, but the shoes don't actually launch until November 3. Mark your calendars—they're sure to sell out.
Preview Kylie Jenner's newest Puma campaign, featuring the latest Fierce KRM Trainers, below!
Are you excited about these new shoes? Tell us in the comments below, and then shop Puma's newest arrivals while we wait for the launch date!
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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