Kim Kardashian's New Selfie PSA Makes Us Love Her a Little More

Kim Kardashian stars in a Super Bowl ad for T-Mobile and, as is her custom, she talks about selfies in it. A mock PSA about the death of unused cell phone data, the ad features Kardashian grieveing the loss of the most important thing we all use our data for: Photos of Kim Kardashian.

"Each month, millions of gigs of unused data are taken back by wireless companies. Tragic," Kardashian flatly recites. "Data you pay for, that could be used to see my makeup, my back-hand, my outfits, my vacations, and... my outfits."

Say what you will about Mrs. West, but you have to admit she has a delightful penchant for poking fun at herself. She know people see her as a vapid faux-celebrity who does nothing but take photos of herself—and she embraces that. Watch Kim's Super Bowl ad above, and learn more about her coming book of selfies here!

What do you think of Kardashian's new Super Bowl ad? Tell us in the comments below!

Meghan Blalock
Managing Editor

Hailing from the heart of the South and cutting her teeth on the mean streets of New York, Meghan has six years of experience covering fashion, style, celebrities, culture, and human behavior. A longtime devotee of rap music, tacos, and generally perfect weather, she is excited to put down roots in Los Angeles. Her top three style staples are a good pair of cutoff shorts, virtually any kind of colorful digi-print, and a solid set of shades.