The New Swim Line You've Been Seeing on Instagram Lately
Just today Instagram announced that it now has 600 million active users. The social platform is no longer just a space to share personal snapshots; it’s a full-blown marketing tool that brands can use to creatively get eyes on their product. It’s certainly a prominent “place” we at Who What Wear Australia frequent to discover new influencers, clothing lines, and the like, which brings us to the stylish subject of today’s story.
Jonathan Simkhai, the designer who last November was named a winner of the CFDA/Vogue Fashion Fund and has quickly become a favourite among the fashion crowd, just launched his first-ever swim collection. To celebrate, we went down to Coral Sands in the Bahamas on Harbour Island with a small crew of stylish women (and a few men!) to put the pieces to the test. The results? A whole lot of Instagram-worthy fun.
There are 40 pieces in the collection total, ranging from bikinis to one-pieces all the way to a selection of cover-ups like reversible caftans and side-tie pants. Everything is machine-washable, wrinkle-free, chlorine-resistant, anti-pilling—the whole kit and caboodle. It comes in a sleek colour palette of navy, white, black, and pops of red, and it is exactly what you’d want to wear everywhere, from the beach to the bar.
Scroll down to see Instagrams from the trip, which show you just how amazing the swimsuits are. Tell us in the comments if you snag one for yourself.
See the Entire Jonathan Simkhai Swim Collection