The Surprising History Behind Instagram Flat Lay Shots
Chances are you'll see at least a few flat lays while scrolling through your Instagram feed at any given time. Indeed, even data proves its popularity: Shutterstock just released a report that indicated searches for flat lays increased by 160% on its site last year. But as it turns out, the trend has a pretty interesting history.
According to Lyst, the concept was first known as "knolling." The term was coined in 1987 by Andrew Kromelow, who was then a janitor at Frank Gehry's furniture shop. "Kromelow used to arrange his displaced tools at right angles on all surfaces, and called this routine knolling because the tools were arranged in right angles—similar to Knoll furniture," Lyst explains.
With the advent of Instagram, now flat lays are more likely to feature clothes, accessories, and food rather than tools, but the idea remains the same. Interesting, right?
Scroll down to see some of our favourite stylish flat lays on Instagram!
Happy to end this #NYFW with a cupcake from my favourite vegan place and this fun happy card from @HallmarkSignature. P.S. I'm sharing some of my favourite #SignatureStyle NYFW looks on @HallmarkSignature's page tomorrow so check it out! #ad #ontothenextone
A photo posted by Aimee Song (@songofstyle) on
Lionette Cleopatra Necklace ($888)
A photo posted by NET-A-PORTER (@netaporter) on
A photo posted by Mary Seng (@happilygrey) on
Rag & Bone Standard Issue Lace Up Sneakers ($195)
A photo posted by Shea Marie (@peaceloveshea) on
Same Swim The Catch Bikini Top ($195).
A photo posted by JULIE SARIÑANA (@sincerelyjules) on