The Shocking Amount of Money Fashion Bloggers Make
Fashion bloggers with massive followings have the ability to reach hundreds of thousands or even millions and influence their shopping decisions. So, of course, brands want a piece of that reach and pay style stars to flaunt their products, whether it’s through social media placement or a more intensive campaign with multiple posts—but just how much are they making? Marie Claire estimates that Leandra Medine of Man Repeller makes at least $1 million USD annually while 29-year-old Italian Chiara Ferragni generated $7 million USD in 2014.
While salary statistics are still grey, the magazine reports that $15,000 is the going rate for a single Instagram post from an influencer with over one million followers. That fee goes down to $2000 for a tastemaker with 25,000 to 100,000 followers. Surprisingly, however, a higher number of followers doesn’t guarantee higher sales results. Kelly Brady, CEO of Brandsway Creative, a PR firm that helps brands connect with influencers for campaigns, says, “There are some influencers with 50,000 followers who really move product, and some with a million whom you won’t see one sale from.” Additionally, bloggers can tack on fees for including links, which can run a brand around $1000, or hashtags, which can cost $500. With numbers like these, it’s no wonder Heidi Nazarudin of The Ambitionista quit her $400,000-a-year job in 2009 to pursue blogging full time.
Keep scrolling to shop our picks from bloggers who have their own fashion brands.