How a Successful Fashion Blogger Launched Her Career
Nadia Fairfax needs no introduction. But just in case you forgot to tune into Season 2 of Fashion Bloggers, and you aren’t one of her 124,000 Instagram followers, here’s a brief rundown.
She’s a retired professional athlete. Yes, you read that correctly. Fairfax did a solid eight-year stint at the Australian Institute of Sport as a gymnast. After she hung up her leotard, she went to work as a publicist for Aje—which, at the time, was a small Sydney label on the rise (Fairfax helped make the label what it is today).
Nowadays, she runs Fairfax Journal—her editorially led personal style blog. Keep scrolling to read our interview with Fairfax about how she became one of Australia’s top fashion bloggers.
Who What Wear Australia: How did you get your fashion blogging start?
Nadia Fairfax: Well, you don’t “get” your start—you “make” your start. I simply made a choice that it was time to turn my growing social media following into something more. I was lucky in the fact I had a small social presence prior to starting my website. I believe that was due to the jobs I had in the past and I guess I went to a “few” parties!
WWW: What training did you have to start your career?
NF: I studied journalism, but to be honest I credit the majority of my career to being ultra-social! I love talking to people and learning about their lives and sharing stories. I don’t think I’ve ever officially applied for a job, they were given to me through mutual friendships, or personal contacts. So in saying that, one of my most important lessons would be to take time to talk to people and take interest in what they have to say.
WWW: What does a typical day look like for you?
NF: I am sure you’ve heard this before, but it is certainly not as glamorous as Instagram makes it out to be. A lot of time is spent in front of the computer. As I don’t follow a specific posting schedule, no day is ever the same. It is really important for me to make sure I don’t spend all the hours of the day at a computer or in the studio. We [bloggers] are hoping to bring inspiration to our audience, but how can we do that if we aren’t feeling inspired ourselves?
WWW: At what moment did your career as an influencer start to snowball?
NF: Oh gosh, I hope this is only the beginning! I consider the ball to be quite small at this stage and I have plenty of room to grow. A lot more opportunities presented themselves once I focused on creating premium imagery. I heavily invested in myself and hired some great photographers to help me create what I had envisioned in my mind.
WWW: How did you know it was time to quit your full-time job?
NF: It was time to make the leap when I felt as though I wasn’t doing either of my jobs to the best of my ability. I was letting down both my employer and myself. It is always scary to start your own business and then depend on that full time, but it pushes you to succeed and gives that extra drive to take it to the next level.
WWW: What has been the defining moment of your career so far?
NF: Being part of E!’s Fashion Bloggers was definitely very special! To be put alongside Zanita Whittington, Amanda Shadforth, Sara Donaldson and Kate Waterhouse, who have all had their blogs for such a long time and achieved so much, was quite significant. The fact that the show is now not only showing in Australia, but also in the Middle East, Asia, France, UK, South Africa, even the Philippines is mind blowing. I am wildly proud and thankful to the entire team.
WWW: Do you look ahead? Where do you see yourself in 10 years?
NF: I would still love to be working in TV, making improvements on the site, continuing my ambassador work with brands and maybe doing my own line or product—the world is my oyster! I try not to look forward longer than three months in advance.
WWW: What advice do you have for someone aspiring to start their own website?
NF: Be yourself! Make sure you aren’t “stealing” someone else’s aesthetic. A lot of young bloggers are mimicking some of the big names and it’s silly, you will simply get lost in the sea of aspiring influencers. There are also no blogging rules, no one says you must include flat lay, or you have to have photos of food!
Are there any other fashion bloggers you'd like to hear from? Let us know in the comments below.