H&M Just Announced Its Next Designer Collaboration
While the successful Balmain, Lanvin, and Isabel Marant collaborations will undoubtedly be tough acts to follow, H&M revealed last night that it’s placing its bets on yet another French brand for this year’s limited-edition designer collection—Kenzo! Designed by creative directors Carol Lim and Humberto Leon since 2011, Kenzo is known for its colourful bold prints, modern construction, and iconic graphic tees, which should make for a big departure from last year’s primarily black-and-gold Balmain x H&M collection.
H&M shared its reason for choosing the brand in a statement to WWD: “Global influences and traditions are remixed and fused with the energy of the street, resulting in collections that are both inspirational and accessible to their fans around the world. At Kenzo, fashion expresses freedom, joy, and individuality for all.” The collection will be sold in 250 H&M stores beginning November 3. Start gearing up for the mayhem now.
Keep scrolling to shop some of our favourite Kenzo pieces, and then read more about the collaboration on H&M’s website!