It's Official: High Heels Are Meeting Their Slow Demise
Are high heels losing steam? If you've swapped vertiginous shoes for comfy flats and sneakers—like Ashley Olsen—you're not the only one. Yahoo! Style reported on a study conducted by market analysis company Mintel, which revealed insight into what shoes women are really buying right now.
The study analysed the shopping habits of UK women in particular, and found that for the first time ever, more UK women are buying sneakers than high heels. Specifically, "37% of UK women who have bought footwear in the last year bought trainers, compared to 33% who bought shoes with a heel." The only style more popular than sneakers are flats.
Mintel's senior fashion analyst, Tamara Sender, offered more insight in a statement: "The UK sportswear market has seen strong growth in the last year and there has been a trend for consumers to integrate sports clothing into their daily wardrobes, meaning trainers have also become more popular among women, overtaking heels to become the second favourite item of footwear after flat shoes," she explained in the report.
Ready to swap out your high heels? Scroll down to shop some of our favourite sneakers on the market right now!