This Brand Sold 10,000 Pairs of These Leggings in a Single Day
Leggings are undoubtedly the closet staple everyone needs in their closet. So naturally, when we first heard buzz free pair back in January, there was no way we could pass that up.
Girlfriend Collective, a fairly new eco-friendly start-up, was the brand behind the viral leggings. It seems we weren't the only ones who got a heads up about the promotion. On the first day alone, founder Ellie Dinh and her husband Quang told Refinery 29 they reached a total of 10,000 orders and that was just the beginning.
The brand is officially back and better than ever. On top of its initial mission to create a pair of leggings from 25 recycled plastic water bottles, they're expanding their collection to include even more affordable styles. You can now purchase the original high and mid-rise leggings on the company's new website, which range from $75-$90. In addition, two bras known as The Paloma and The Topanga were released both retailing for $50.
“We wanted our price points to be accessible for as many people as possible, because we know that one of the difficulties with high-quality activewear is the astronomical price tag," Dinh told Refiney 29. "We believed we could give the highest quality with socially and environmentally responsible manufacturing without the expensive prices. And hey, we can!”
For now you can pre-order the looks in three colours: Powder Blue, Black, and Ivory. Items are limited and we have a feeling these are definitely going to sell out. Check out our favourites below, you better grab one for yourself before there isn't anything left.
Girlfriend Collective Powder Blue Girlfriend Mid-Rise 3/4 Leggings ($75)
The brand makes it easy for you to try the cropped look.
Girlfriend Collective Ivory Girlfriend High-Rise 3/4 Leggings ($70)
A high-waisted pair is always a flattering option.