This $45-Million It-Girl Brand Is About to Blow Up in the U.S.

Ganni is already a favorite among the fashion insider crowd, but it's about to become even more well-known. As Business of Fashion reports, the Copenhagen-based brand has just nabbed a powerful new investor that will help take it to new heights globally. L Catterton, a private equity firm with ties to LVMH, has just acquired a majority stake in the brand.

According to BOF, Ganni is already pacing extremely well: "The brand will generate around $45 million in sales in 2017 and expects revenues to grow by 50 percent in 2018," the site explains. Although the numbers are impressive, Ganni's new partner will ensure continued international success. "We are still in many ways a niche brand," Ganni Chief Executive Nicolaj Reffstrup told BOF. "The U.S. is definitely a priority because we sense that the brand resonates extremely well with the market." In other words, prepare to see Ganni everywhere in 2018.

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Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.