And the #1 Fashion Influencer Is…
Fashion blogger turned influencer Chiara Ferragni, has quite an impressive résumé. The social media star has found massive success with her footwear and accessories line, Chiara Ferragni Collection (case in point: the brand's revenue reached $20 million USD last year), and she was the focus of a Harvard Business School case study. She's clearly doing something right. So what's next on her list of impressive accomplishments? Landing the number one spot on the Forbes Top Influencers list in the fashion category.
Forbes partnered with influencer analytics firm Traackr to measure each social media star's reach (or audience size), resonance, and relevance. And with the help of a social insight platform Captiv8, they weighted each influencer's potential for earnings per post according to the size of their following.
That's how the magazine landed on Chiara as the top fashion influencer. We're curious if she ever imagined such success when she first started her blog (or visual diary, as she calls it) back in 2009. Nonetheless, she is he first to admit that she has an amazing life, but there is a lot of work that goes into it that we, as avid followers, don't always see.
Clearly, all of her hard work and dedication has paid off. And we can't wait to see what next year has in store for her. Other impressive entrepreneurs joined her on the list, including Man Repeller's Leandra Medine and Song of Style's Aimee Song.