A Major Brand Just Predicted the Next Big Denim Trends
Given the fact that Alexa Chung’s past collaboration with AG was one of our all-time favourite celebrity fashion pairings (we wanted every single piece), we’re thrilled to see Chung back with the designer denim brand, but in a different capacity. Beginning with the A/W 16 season, the quintessential cool girl is the new face of AG. The campaign images debuted today, and fall can’t get here soon enough.
Of the collection AG shared, “Building upon the vintage movement from the spring, AG’s A/W 16 collection is a nod to the ’60s. Throwback silhouettes and utilitarian workwear are refined with contemporary updates to elevate the denim offering and overall aesthetic. Trending this season are dark lacquer washes, contrast stitching accents, retro hardware details, and higher-rise fits, as seen on Alexa Chung throughout the campaign.”
There you have it, folks! Given AG’s track record for setting trends (it was one of the first brands to embrace the ’70s), we consider this information quite telling. Keep scrolling to see Chung’s inaugural campaign as the face of AG, and shop some of our favourite pieces from the brand at the end!